A PR campaign can have a long-lasting impact on your brand’s reputation and public image. Here are 3 ways to ensure you run an effective campaign.
Have Clear Goals
Why is this Important? Clearly outline your company’s media goals and then create a strategy that has the best chance of fulfilling them. Start with a big picture goal in mind, then once you’ve narrowed down the specifics take into account the budget and set deadlines.
Quick Tip: By laying a campaign roadmap, you’re giving yourself a focused metric to measure your success.
Know Your Audience
Why is this Important? Before deciding what message you want to deliver you must decide who will be receiving it. Regardless of the strategy or tactic, the best message in the world won’t be effective unless it’s directed at the right people in a way they understand.
Quick Tip: Take time to discover which customer persona you want your campaign to reach.
Choose the Right Platform
Why is this Important? It is imperative to choose a media platform that will amplify your message and reach the audience you are aiming for. This will enable you to use time and money wisely.
Quick Tip: The right platform will allow you to drive more traffic, as well as expand your reach through shares, follows, and likes.