Instagram has just pulled a ‘Facebook’. Yes, Instagram’s algorithm has been revamped just like Facebook’s was last year to prioritise “the Moments You Care About”; which by the way rocked businesses and left them struggling to cope with a decrease in engagement. Here are 7 tips to prevent this from happening to your business on Instagram.
Post consistently and constantly
Why is this important? Posting constantly and consistently not only increases your engagement with your audience but also signifies to the algorithm that yours is a legitimate account.
Quick tip: Maintain a posting schedule to stay on top of deadlines and content quality.
Create more video content
Why is this important? Since videos autoplay on Instagram, they’re more likely to catch the attention of users while scrolling through their feed.
Quick tip: Instead of focusing on long-form videos, make do with Time-lapse and Boomerang videos for quick, eye-catching content.
Up your post quality
Why is this important? Instagram themselves say the best way to boost your following and engagement is to create content that is of the highest quality; whether these be videos or photos is up to you.
Quick tip: Use editing apps like VSCO or Snapseed to boost content quality while remaining budget-friendly.
Post at peak hours
Why is this important? Posting when your audience is awake will certainly help your engagement. But more specifically, from 10am-2pm is when there’s the most online traffic.
Quick tip: Everyone’s audience is unique, resulting in different engagement hours. To get on top of this, use apps such as Social Blade or even Instagram’s Insights to get in-depth statistics.
Why is this important? Instagram Stories have already amassed more than 500 million daily users; i.e. they’re bloody popular. They provide a relatable and authentic way to depict your brand.
Quick tip: Instead of choosing to post either regular posts or stories, why not post both? The more the merrier!
Why is this important? Instagram notifies your followers when you’ve ‘gone live’, putting you at the top of their Stories feeds.
Quick tip: Keep your stream engaging by switching the camera view; in a bid to show off a product or your surroundings.
Hold a contest or giveaway
Why is this important? Everyone likes free stuff, which is why you may have noticed that contests and giveaway posts are the most popular and engaged with posts on Instagram.
Quick tip: Follow the rules! Make sure your contest or giveaway are in line with Instagram’s rules and regulations, as well as keeping within country or state law.