Project Description

ASK JERRY X SUPAFEST

Ask Jerry wanted to build awareness of their mobile text facility amongst consumers in their late teens – early 20s.

King Creative Concept:

To partner Ask Jerry with leading urban music festival Supafest, creating multiple touch points for the public to engage with the brand.

Creative Plan:

• Produce on screen festival advertising.
• Create social media posts promoting Ask Jerry to the Supafest database.
• Manage an onsite activation enabling Ask Jerry promotional people to interact with crowds on a national scale.
• Onscreen competitions whereby festival goers could win prizes.

.Construct the Team:

• Onsite Team
• Design Team
• Promotional Team
• Partnership Team

Comment on Results:

King Creative made Ask Jerry the exclusive mobile text partner for Supafest where attendance numbers exceeded 90,000 people nationally. We helped Ask Jerry increase their social media following and database substantially.