Project Description

ASUS MeMO Pad FHD10 Video
ASUS wanted to launch their latest 10 inch tablet, the MeMO PAD FHD10 to a younger audience online.

King Creative Concept:
Our approach was to show a different side to the product through video. We wanted to capture the features and benefits of the MeMO Pad in a lifestyle setting.

Creative Plan:
Develop a ‘day-in-the-life’ scenario of a graffiti artist integrating ASUS technology into his story.
Lifestyle video shoot for two short adverts to be featured on social media.
Photo shoot of products in a lifestyle scenario – images to be used on social media.

Comment on Results:
The new approach to lifestyle marketing is perfect for the MeMO Pad product range. ASUS was able to use the videos and images across all social media platforms to engage with a younger audience.

Project Details
Date September 4, 2015