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King Creative Media

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BEATS BY DRE x WINTERBEATZ

Project Description

BEATS X WINTERBEATZ

BEATS BY DRE wanted to support the urban music market and reach out to as many fans as possible.

King Creative Concept:
To partner Jeep with Supafest, Australia’s largest urban event and devise a full marketing campaign to create more awareness of the brand and their sales offer.

Creative Plan:
Produce behind the scenes footage to be used across social media, online & event.
Create on screen in-festival advertising.
Create mobile text competitions for festival goers.
Provide product for all performing artists.

Comment on Results:
Beats by Dre were thrilled to be involved with Winterbeatz and some of the top urban artists in the world. The campaign allowed them to break into a previously untapped market, host retail clients and secure more business.

Project Details
Date September 4, 2015