Project Description

LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:


Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography Team
Partnership Team
Photography Team

When Collective Hub founder, serial entrepreneur and author, Lisa Messenger, announced she would be closing her successful print magazine and moving to a digital nomadic lifestyle King Creative saw this as a great opportunity to support her transition. We partnered Lisa with Lenovo, providing her with the tech tools she needed to run her business from anywhere. Our team produced a number of social videos to document Lisa’s journey.

Project Details
Date July 18, 2018
Company Lenovo