LENOVO wanted to showcase their brand using Influencers from all walks of life.
King Creative Concept:
#DIFFERENTISBETTER X TECH TIPS
Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.
Construct the Team:
Influencer Management Team
Videography and Photography Team
Lenovo wanted to showcase the different features of the Yoga 920 laptop. King Creative was tasked with finding the right influencer to demonstrate a set of 10 tech tips along with a Lenovo tech expert. We settled on none other than digital nomad and serial entrepreneur Lisa Messenger.