EDIFIER wanted to extend it’s reach in the Australian music scene by supporting up and coming artists from different genres.
King Creative Concept:
EDIFIER LIVE SESSIONS
Partner with a local artist and engage them as an ambassador.
Secure a partnership with a local record store to hold the event.
Create brand awareness.
Create vibrant video content to showcase on digital platforms.
Construct the Team:
Onsite Event Team
Comment on Results:
King Creative managed all onsite logistics teams, performers and partners. They also arranged for branded items and Edifier speakers to be given away to event attendees. A brilliant campaign which created brand awareness and allowed Edifier to tap into a new market.