LENOVO wanted to build an interactive campaign for fans of SUPERCAR racing across Australia and New Zealand by partnering with Nissan Motorsport.
King Creative Concept:
AUSTRALIA’S ULTIMATE REVFAN
Creative Plan:
Produce #REVFAN competition website.
Create social media posts promoting the competition & winners.
Create vibrant video content to showcase on digital platforms.
Support REVFAN winners from all over Australia & NZ.
Construct the Team:
Digital Team
Onsite Event Team
Videography Team
Partnership Team
Comment on Results:
King Creative nailed the brief and produced a campaign unlike any other. REVFAN winners throughout Australia and New Zealand were treated to some amazing experiences with the crew from Nissan Motorsport.