Project Description

As a brand heavily involved in Electronic Dance Music (EDM) around the world, SOL REPUBLIC wanted to make it’s mark on the EDM scene in Australia.

King Creative Concept:
To partner SOL REPUBLIC with the biggest EDM festival in Australia, Stereosonic and create buzz and exposure through an interactive campaign.

Creative Plan:
To create an interactive event photo booth that gave consumers a first hand glimpse at the new headphone products.
Capture images of festival goers as ‘DJs’ in our booth behind a set of decks wearing SOL REPUBLIC headphones.
Share the images on social media via the Stereosonic Facebook page and the SOL REPUBLIC Facebook page.
Produce custom made Stereosonic headphones to be gifted to every artist that performed at the festival.
Give the public a chance to WIN their very own custom pair of STEREOSONIC headphones by entering via our mobile facebook app competition held pre event.
Host SOL REPUBLIC co-founders Seth Combs and Scott Hix at Stereosonic.

Comment on Results:
The pre-event competition application and post event coverage increased SOL REPUBLIC’S database numbers by over 1000 new followers. The live event activation increased brand awareness amongst EDM fans and sales increased in the following weeks catapulting SOL REPUBLIC from a virtually unknown brand in Australia into the top 2 spot in the headphone market.

Project Details
Date September 4, 2015