ASUS x PAX

ASUS X PAX
We worked with the team from ASUS Australia to build multiple branding and interactive campaigns that promoted their products to attendees of Australia’s largest Gaming and Technology expo.

King Creative Concept:
To showcase ASUS products in a gaming setting by partnering with the expo PAX Australia and aligning with video game publishers Wargaming.net and RIOT GAMING.

Creative Plan:
Build a solid brand presence at PAX Australia.
Manage multiple brand activations at different locations around the event.
Capture footage and create social content for ASUS Australia.
Support retail stands at PAX Australia.

Comment on Results:
“This was a fantastic result for our brand. ASUS was involved in multiple sites around this event including two of the largest sites at PAX Australia. We will definitely be working again with the team from King Creative to build more amazing brand activations.” Sally Vernon – PR & Marketing Director.

BEATS BY DRE x WINTERBEATZ

BEATS X WINTERBEATZ

BEATS BY DRE wanted to support the urban music market and reach out to as many fans as possible.

King Creative Concept:
To partner Jeep with Supafest, Australia’s largest urban event and devise a full marketing campaign to create more awareness of the brand and their sales offer.

Creative Plan:
Produce behind the scenes footage to be used across social media, online & event.
Create on screen in-festival advertising.
Create mobile text competitions for festival goers.
Provide product for all performing artists.

Comment on Results:
Beats by Dre were thrilled to be involved with Winterbeatz and some of the top urban artists in the world. The campaign allowed them to break into a previously untapped market, host retail clients and secure more business.

WORLD OF TANKS x PAX

WORLD OF TANKS AT PAX AUSTRALIA
PC game based client Wargaming.net wanted to showcase their new game to the Australian market at the largest gaming and technology expo in the country.

King Creative Concept:
Wargaming World of Tanks experience incorporating promo girls and a fun interactive element for the public.

Creative Plan:
Engage directly with the public and showcase World Of Tanks on PC.
Incorporate a demo game incentive.
Encourage the public to participate in a fun game where they can win multiple prizes.
Support product partners with additional branding and coverage.
Educate the public on the product / features.

Comment on Results:
“Our Wargaming experience was brought to life thanks to the team at King Creative. Their team were very professional and created an amazing activation for event goers” Kenny POH – Marketing Director Wargaming.net, Singapore.

SKECHERS x ELECTRIC RUN

SKECHERS X ELECTRIC RUN
King Creative worked with the team from Skechers Australia to build a unique sales campaign that promoted their sports performance brands to the masses.

King Creative Concept:
To partner Skechers with the world’s leading 5km fun-run & walk experience at night known as Electric RUN.

Creative Plan:
Build a solid sales facility that allows event goers to try on the Skechers range.
Incorporate a sales incentive.
Sell product to the public and educate them on our involvement with the event.
Increase brand awareness amongst consumers.

Comment on Results:
“This was a fantastic result for our brand, with a huge return on sales and branding. We will be working with the team from King Creative to build more amazing components for our next marketing campaign.” Deena Coleman – General Manager Marketing.

ASUS x FASHION SHOOT

ASUS X FASHION & TECH
ASUS wanted to promote a wide range of products to the public using corporate fashion models.

King Creative Concept:
Create a photoshoot that captured real corporate moments around fashion & lifestyle.

Creative Plan:
Build an interactive fashion shoot to showcase the range of computers.
Develop a nationwide hype to create a buzz around ASUS and the products.
Promote online and onsite.
Educate the public on the product / features.

Comment on Results:
“King Creative delivered our central vision, targeting the key elements of the brand and propelling that into our advertising platforms. We gained placements across multiple lifestyle magazines, online sites and more. Thanks King Creative.” Sally Vernon – Marketing Director ASUS Australia.

AERIAL 7 x SNOW EXPO

Aerial7 wanted to showcase their audio range at a Winter Tradeshow.

King Creative Concept:
Our approach was to build a custom designed pop up store where the general public could come and try on all the different products available. We also wanted to tie into the fashion show that was taking place and managed to include product on models.

Creative Plan:
Develop a winter pop up store for Aerial7.
Lifestyle products showcased in authentic settings.
Branded store where consumers could try before they buy.
Photo shoot of products in a lifestyle scenario – images to be used on social media.

Comment on Results:
“The Aerial7 Pop UP store was a huge success, thanks to the team at King Creative. All we did was showup and they did the rest” Matt Paris – Brand Manager Aerial 7

ASUS x GRAFFITI ARTIST

ASUS MeMO Pad FHD10 Video
ASUS wanted to launch their latest 10 inch tablet, the MeMO PAD FHD10 to a younger audience online.

King Creative Concept:
Our approach was to show a different side to the product through video. We wanted to capture the features and benefits of the MeMO Pad in a lifestyle setting.

Creative Plan:
Develop a ‘day-in-the-life’ scenario of a graffiti artist integrating ASUS technology into his story.
Lifestyle video shoot for two short adverts to be featured on social media.
Photo shoot of products in a lifestyle scenario – images to be used on social media.

Comment on Results:
The new approach to lifestyle marketing is perfect for the MeMO Pad product range. ASUS was able to use the videos and images across all social media platforms to engage with a younger audience.

STEREOSONIC x SOL REPUBLIC

SOL REPUBLIC AT STEREOSONIC
As a brand heavily involved in Electronic Dance Music (EDM) around the world, SOL REPUBLIC wanted to make it’s mark on the EDM scene in Australia.

King Creative Concept:
To partner SOL REPUBLIC with the biggest EDM festival in Australia, Stereosonic and create buzz and exposure through an interactive campaign.

Creative Plan:
To create an interactive event photo booth that gave consumers a first hand glimpse at the new headphone products.
Capture images of festival goers as ‘DJs’ in our booth behind a set of decks wearing SOL REPUBLIC headphones.
Share the images on social media via the Stereosonic Facebook page and the SOL REPUBLIC Facebook page.
Produce custom made Stereosonic headphones to be gifted to every artist that performed at the festival.
Give the public a chance to WIN their very own custom pair of STEREOSONIC headphones by entering via our mobile facebook app competition held pre event.
Host SOL REPUBLIC co-founders Seth Combs and Scott Hix at Stereosonic.

Comment on Results:
The pre-event competition application and post event coverage increased SOL REPUBLIC’S database numbers by over 1000 new followers. The live event activation increased brand awareness amongst EDM fans and sales increased in the following weeks catapulting SOL REPUBLIC from a virtually unknown brand in Australia into the top 2 spot in the headphone market.

JBL x BIG DAY OUT

JBL X BIG DAY OUT
Legacy audio brand JBL wanted to capture a younger audience and showcase it’s new range of headphones and portable audio products.

King Creative Concept:
To create the Hear the Truth Zone and an on site activation at BIG DAY OUT!

Creative Plan:
Build an engaging area which embraces key Brand Messaging.
Interview artists performing at Big Day Out.
Supply artists with gifted product.
Produce video content for seeding to media and use on social media.
Corporate hosting facilities.
Drive social engagement via onsite promotional team.
Brand JBL “Hear the truth” and make it disruptive.

Comment on Results:
“Hear the truth artist zone – Sound Troopers – Live music! – What could be better” Mike Sherwood – Brand Manager JBL.

NBL x SOL REPUBLIC

NZ BREAKERS BASKETBALL TEAM X SOL REPUBLIC

SOL REPUBLIC wanted to branch out from music and support a well known sports team in New Zealand to attract a new audience.

King Creative Concept:
To develop SOL REPUBLIC’S first sporting partnership in New Zealand with the reigning NBL champions the Sky City NZ Breakers. SOL REPUBLIC worked directly with the team to add amazing entertainment value to the masses attending each home game.

Creative Plan:
Create an interactive element to the half-time entertainment on centre court through live music performances and urban dance crews.
Setup a listening booth facility to showcase all the latest products and give the crowd a glimpse at what was to come.
Drive new sign up and registrations through a dedicated mobile app.
Promotional giveaways with SOL REPUBLIC prize packs.
Online and social exposure through the NZ Breakers social pages.
Capture video footage and photos to be used on SOL REPUBLIC social pages.

Comment on Results:
SOL REPUBLIC grew their brand awareness in New Zealand exponentially as a result of this campaign. Hundreds of new fans interacted with the brand at each game. Social media activity on the SOL REPUBLIC social pages saw a massive spike each time the promotions and half-time entertainment took place.