STEVE AOKI x CULTURE KINGS

PROJECT DESCRIPTION

STEVE AOKI x SOL REPUBLIC
Lifestyle Headphone brand working alongside one of the Worlds biggest DJs, Steve Aoki.

King Creative Concept:
To create an instore experience for fans of the brand and support our ambassadors & retail partners!

Creative Plan:
Build an engaging area which embraced key Brand Messaging.
Interview ambassadors.
Supply artists with gifted product.
Produce video content for seeding to media and use on social media.
Corporate hosting facilities + meet & greets.
Drive social engagement via onsite promotional team.
Brand “Soundtrack of Life” and make it disruptive.

Comment on Results:
“Steve Aoki – SOL REPUBLIC – CULTURE KINGS – wall to wall fans of the brand, we were blown away by what King Creative did for us” Sohan Karunaratne – Brand Manager SOL REPUBLIC.

ASUS x PAX

ASUS X PAX
We worked with the team from ASUS Australia to build multiple branding and interactive campaigns that promoted their products to attendees of Australia’s largest Gaming and Technology expo.

King Creative Concept:
To showcase ASUS products in a gaming setting by partnering with the expo PAX Australia and aligning with video game publishers Wargaming.net and RIOT GAMING.

Creative Plan:
Build a solid brand presence at PAX Australia.
Manage multiple brand activations at different locations around the event.
Capture footage and create social content for ASUS Australia.
Support retail stands at PAX Australia.

Comment on Results:
“This was a fantastic result for our brand. ASUS was involved in multiple sites around this event including two of the largest sites at PAX Australia. We will definitely be working again with the team from King Creative to build more amazing brand activations.” Sally Vernon – PR & Marketing Director.

WORLD OF TANKS x PAX

WORLD OF TANKS AT PAX AUSTRALIA
PC game based client Wargaming.net wanted to showcase their new game to the Australian market at the largest gaming and technology expo in the country.

King Creative Concept:
Wargaming World of Tanks experience incorporating promo girls and a fun interactive element for the public.

Creative Plan:
Engage directly with the public and showcase World Of Tanks on PC.
Incorporate a demo game incentive.
Encourage the public to participate in a fun game where they can win multiple prizes.
Support product partners with additional branding and coverage.
Educate the public on the product / features.

Comment on Results:
“Our Wargaming experience was brought to life thanks to the team at King Creative. Their team were very professional and created an amazing activation for event goers” Kenny POH – Marketing Director Wargaming.net, Singapore.

ASUS x FASHION SHOOT

ASUS X FASHION & TECH
ASUS wanted to promote a wide range of products to the public using corporate fashion models.

King Creative Concept:
Create a photoshoot that captured real corporate moments around fashion & lifestyle.

Creative Plan:
Build an interactive fashion shoot to showcase the range of computers.
Develop a nationwide hype to create a buzz around ASUS and the products.
Promote online and onsite.
Educate the public on the product / features.

Comment on Results:
“King Creative delivered our central vision, targeting the key elements of the brand and propelling that into our advertising platforms. We gained placements across multiple lifestyle magazines, online sites and more. Thanks King Creative.” Sally Vernon – Marketing Director ASUS Australia.

AERIAL 7 x SNOW EXPO

Aerial7 wanted to showcase their audio range at a Winter Tradeshow.

King Creative Concept:
Our approach was to build a custom designed pop up store where the general public could come and try on all the different products available. We also wanted to tie into the fashion show that was taking place and managed to include product on models.

Creative Plan:
Develop a winter pop up store for Aerial7.
Lifestyle products showcased in authentic settings.
Branded store where consumers could try before they buy.
Photo shoot of products in a lifestyle scenario – images to be used on social media.

Comment on Results:
“The Aerial7 Pop UP store was a huge success, thanks to the team at King Creative. All we did was showup and they did the rest” Matt Paris – Brand Manager Aerial 7

ASUS x GRAFFITI ARTIST

ASUS MeMO Pad FHD10 Video
ASUS wanted to launch their latest 10 inch tablet, the MeMO PAD FHD10 to a younger audience online.

King Creative Concept:
Our approach was to show a different side to the product through video. We wanted to capture the features and benefits of the MeMO Pad in a lifestyle setting.

Creative Plan:
Develop a ‘day-in-the-life’ scenario of a graffiti artist integrating ASUS technology into his story.
Lifestyle video shoot for two short adverts to be featured on social media.
Photo shoot of products in a lifestyle scenario – images to be used on social media.

Comment on Results:
The new approach to lifestyle marketing is perfect for the MeMO Pad product range. ASUS was able to use the videos and images across all social media platforms to engage with a younger audience.

JBL x BIG DAY OUT

JBL X BIG DAY OUT
Legacy audio brand JBL wanted to capture a younger audience and showcase it’s new range of headphones and portable audio products.

King Creative Concept:
To create the Hear the Truth Zone and an on site activation at BIG DAY OUT!

Creative Plan:
Build an engaging area which embraces key Brand Messaging.
Interview artists performing at Big Day Out.
Supply artists with gifted product.
Produce video content for seeding to media and use on social media.
Corporate hosting facilities.
Drive social engagement via onsite promotional team.
Brand JBL “Hear the truth” and make it disruptive.

Comment on Results:
“Hear the truth artist zone – Sound Troopers – Live music! – What could be better” Mike Sherwood – Brand Manager JBL.

NBL x SOL REPUBLIC

NZ BREAKERS BASKETBALL TEAM X SOL REPUBLIC

SOL REPUBLIC wanted to branch out from music and support a well known sports team in New Zealand to attract a new audience.

King Creative Concept:
To develop SOL REPUBLIC’S first sporting partnership in New Zealand with the reigning NBL champions the Sky City NZ Breakers. SOL REPUBLIC worked directly with the team to add amazing entertainment value to the masses attending each home game.

Creative Plan:
Create an interactive element to the half-time entertainment on centre court through live music performances and urban dance crews.
Setup a listening booth facility to showcase all the latest products and give the crowd a glimpse at what was to come.
Drive new sign up and registrations through a dedicated mobile app.
Promotional giveaways with SOL REPUBLIC prize packs.
Online and social exposure through the NZ Breakers social pages.
Capture video footage and photos to be used on SOL REPUBLIC social pages.

Comment on Results:
SOL REPUBLIC grew their brand awareness in New Zealand exponentially as a result of this campaign. Hundreds of new fans interacted with the brand at each game. Social media activity on the SOL REPUBLIC social pages saw a massive spike each time the promotions and half-time entertainment took place.