Many small business’ often don’t have the budget to invest in paid advertising as a means of gaining business exposure. In saying this however, there are alternative ways to get your business noticed without breaking the bank account. Here are 5 affordable strategies to help you get your business noticed.
Make use of social media
Why is it important?
Gone are they days when consumers pick up a newspaper or magazine and flick through the pages. Stay constantly connected to your target audience by engaging and establishing a digital presence.
Quick tip: Social media platforms such as Facebook, Instagram and LinkedIn are a good place to start.
Create a corporate website
Why is it important?
A corporate website acts as a strong point of communication for consumers, and aids in the development of consumer relationships that encourage two-way communication.
Quick tip: Websites are also a handy way to track the online activity of your target audiences.
Pay close attention to your business’ visual branding
Why is it important?
Making use of a distinct logo and design scheme will increase consumers’ ability to recognise and recall your brand when making purchase decisions.
Quick tip: Using interesting colour schemes and imagery will help your business stand out.
Get busy!
Why is it important?
Using online tools to promote your business is a beneficial starting point, but to maximise exposure it is essential to also engage in constant activity both within your business and the community in which you operate.
Quick tip: Writing press releases, engaging in networking events, and distributing information packs to potential clients are some simple ways to stay active.
Build your brand equity
Why is it important?
A brand cannot achieve equity if consumers are not familiar with it, therefore it is important to understand the value of favourable consumer perceptions.
Quick tip: Position your brand in a strong and unique way that will make you stand out against competitors.