Sources suggest TikTok may potentially be the new Instagram or Snapchat! TikTok is an app for iOS and Android in which users can create and share 15-second videos. The app allows followers to like and comment on content and hashtags are used to find content by theme. The app is driven by creativity and community, allowing users to reveal snippets of their most authentic self. Here are three ways to utilize TikTok for your business.
Issue a #Challenge ad
Why is this important? This type of advertising encourages users to participate in a hashtag challenge. This technique has been hugely successful with global companies, for example, for Mcdonalds’ recent challenge they directed users to dance to pre-recorded music and share #BigMacTikTok.
Quick Tip: Encourage users to flaunt their creativity using a hashtag challenge that ties in with your business.
Appeal to the younger Demographic
Why is this important? Generation Z is the most prominent consumer group of TikTok, therefore this platform is an innovative way to target this audience. So keep your content youthful and entertaining!
Quick Tip: TikTok is designed for young people to feel comfortable displaying their creativity in unique ways, so authenticity is key when creating content.
Get creative and make your content shine!
Why is this important? TikTok offers an array of editing tools including filters, effects, blurring, speed adjustments, adding soundtracks and more which are all available within the app for you to use.
Quick Tip: Videos can be shared everywhere in-conjunction with Twitter, Reddit, Instagram, or Facebook.