Tag Archives: tips

Top 5 Benefits Of Using Snapchat For Your Business

Take your business to the next level by using Snapchat to connect with followers and grow your social media reach. With over 150 million active daily users, this app has the ability to increase brand awareness and connect you and your followers directly. Here are the benefits, according to us…

 

 

  1. Snapchat stories allow followers to get an insight into the daily operations of your business, adding a human aspect to your day-to-day tasks.

  2. You can easily deliver your message with SnapAds or advertise events or new products with custom GeoFilters.

  3. The app encourages authenticity. By posting consistent and real content, your followers become more engaged in what you have to say about your brand or current social issues.

  4. Partnering with social influencers can spread awareness to a demographic that’s hard to reach through traditional media.

  5. You can interact directly with your followers by responding to snaps, enhancing a sense of trust and responsibility between you and your viewers. It’s all about remaining authentic.

Refresh Your Pinterest Feed With These Simple Tips

As one of the most visual platforms users have on offer, Pinterest is the go-to for most people when they are in need of inspiration. It’s for this reason that you utilise your Pinterest account, making it the best re-pinnable resource for users. Here are some of our tips to help you refresh your feed.

 

  1. Be relevant to your audience
    Why this is important?
    Your page is a mood board for followers and should be the one place they come for visual content.
    Quick tip: Create boards that are relevant to your target audience.

 

  1. Use high-res images ONLY
    Why this is important?
    Nobody likes a pixelated image. If you pin low resolution images you risk losing engagement and trust from users.

    Quick tip: Take the time to source images in high definition. Although it may be a timely exercise, the quality of your boards will be exceptional, inviting users to return.

 

  1. Create ‘instructographics’
    Why this is important?
    Pinterest users love ‘instructographics’. Implement as many original ‘how to’ and ‘DIY’ posts as you can as it’s the platforms second most popular category!

    Quick tip: Use online programs such as Canva or Infogram to create engaging and interactive ‘how to’s’.

 

  1. Consistency is key
    Why this is important?
    Posting relevant content consistently increases visibility and your followers are sure to engage further with your brand if you keep it up.

    Quick tip: Pin at least 5 posts a day and even try to pin up to a maximum of 30 pins at different time intervals.

 

  1. Use ‘Rich Pins’
    Why this is important?
    ‘Rich Pins’ are used to boost your pin/repin ratio. This tool gives real-time
    information on your pins and also provides more ways to direct people to your site.
    Quick tip: Visit https://business.pinterest.com/en/rich-pins to find out how to get the most out of this tool for your business.

5 Ways to Nail Your Instagram Stories

Instagram stories should be your brand’s best friend. They allow your viewers to get an insight into your day-to-day business and only stay live for 24 hours. So if you’re not familiar with the tool, read on to find out a few ways in which to nail your story every time.

 

1. Catch the viewer’s attention
Why is this important?
You want to ensure that the first post in your story is captivating and encourages viewers to keep watching.
Quick tip: Plan an engaging introduction to your story before filming or posting so that your following posts flow nicely.

 

2. Mix it up
Why is this important?
Using different formats in your stories will create more engagement and excitement from viewers.
Quick tip: Use a combination of still images, video and Boomerang to convey your message.

 

3. Get creative
Why is this important?
Instagram stories have a number of different features for text, colour, geotags and emojis, so it would be a shame not to use them.
Quick tip: Experiment with the face filters and stickers to create interactive content.

 

4. Use links
Why is this important?
Certified Instagram accounts can link to websites and other content with a ‘swipe up’. This will see your viewers engage further with your content on other platforms.
Quick tip: Start adding links for your viewers by clicking the chain link icon on your story (verified accounts only).

 

5. Consistency
Why is this important?
Finish your story! Once you’ve decided on what message you want to share with viewers, make sure you end it perfectly.
Quick tip: Use all the tips above to make sure your story is a killer one!

 

 

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