Do you like cat GIFs? Who can blame you? Tumblr is to thank for the majority of memes and GIFs on your timeline. Its millennial user base churns out content like a well-oiled humour machine. Tumblr also offers better engagement than other social media sites. Here are some tips for businesses to capitalise on this relatively dormant marketing channel.
Know your audience
Why is this important? Knowing your audience is key to succeeding on Tumblr and similar social media sites. Carefully customised posts will garner more attention from your intended audience. Incorporate occasional humour to maintain relatability.
Quick tip: Reblogging your followers’ posts (preferably of them using your product/service) will encourage active engagement.
Why is this important? Tags are what allow your posts to be discovered by other Tumblr users. Similar to ‘hashtags’ on Instagram, tags are phrases you can use in your posts. For example, a knitting blog using “knitting tips” or “knitting sweaters”.
Quick tip: If unsure, look for tags used on other popular posts, and use the same on yours. But, do so only if they’re relevant to your post!
Use visual content
Why is this important? On Tumblr, visual content is the most appealing. Using pictures, videos or GIFs will garner more attention from the vast majority of millennials using the platform.
Quick tip: Merging memes with relatable content sits well with the younger demographic using the platform.
Why is this important? Being active on Tumblr involves following, commenting and reblogging on other blogs. This, along with responding to comments on your own blog will allow you to positively engage with your community.
Quick tip: Begin by following and liking 5(or more) blog posts every day; which would result in 150(or more) potential impressions in a month.
Interact with influencers
Why is this important? Just like on other social media platforms, popular Tumblr users get plenty of engagement. If just one of these influencers promotes your blog, it could send a lot of loyal followers to your page and boost interactions.
Quick tip: Even if you don’t collaborate with influencers, analyse their Tumblr activity in order to form your own strategy.
Advertise your socks off
Why is this important? Advertising on Tumblr isn’t as negatively met as on other social platforms, and so can be an effective way to market your brand. You can choose from ‘Sponsored Posts’, ‘Sponsored Video Posts’ and a ‘Sponsored Day’. Tumblr ads also provide analytics of how well your ads are performing.
Quick tip: Produce content relating not only to your business/product, but also integrating the trending topics on Tumblr.