Twitter is a powerful social networking and search engine to find the latest information about practically any topic. Twitter can be used to engage users and followers, increase brand awareness and boost conversations. Here are 5 useful Twitter marketing tips for your business.
Listen and Learn
Why is this important? Social media listening is crucial in knowing what your Twitter community is talking about and how your brand is being recognised.
A quick tip: Staying updated within the Twitter community provides workable data for designing marketing campaigns.
Create Amazing Content
Why is this important?Create content which encapsulates your brand, is easy to read, and is likely to resonate with your audience.
Quick Tip: Your handle (username URL) must be kept recognisable and short enough to be easily tagged by other users.
Take advantage of Multimedia
Why is this important? According to research done by Louise’s Visual Social Media, tweets with photos receive 150% more re-tweets than Twitter posts without images.
Quick Tip: Using images, videos and audio in fun and creative ways can make your content more exciting and engaging.
Post at the Right Time
Why is this important? Posting at the right time and regularly ensures you will attract and engage followers. Experiment with Tweeting more regularly and pay attention to how your followers react to find the frequency that works best for you.
Quick Tip: Research has shown that the best posting times are generally 12 p.m., 5 p.m., and 6 p.m.
Why is this important? An easy way to engage with your followers and create more activity is to create a Twitter Poll. As well as being fun for followers they can be used to conduct market research, get feedback and initiate conversation.
Quick Tip: It is important to remember anyone can create a poll so creating unique and engaging questions is essential.